If there is someone that knows anything about fighting to reach the top, that would be Doe Deere. Many years ago, she was dubbed the Unicorn Queen. She is the creator of Lime Crime cosmetic line, which focuses on confidence and individuality no matter who you are. Learn more: http://limecrime.tumblr.com/
An article about Doe Deere was recently published in the French Tribune, where she offered secrets to her success. In this article, she discusses what attributes was needed for her to become a successful entrepreneur. Doe Deere outlines the steps she took in order to accomplish her goals.
How to be Successful
For starters, a devised plan and a lot of research is important. This would include brainstorming and drafting an outline for a business plan. The following characteristics help aid in this task, while becoming a successful entrepreneur.
Discovering Your Passion
Build on Your Current Skills
Finding a way to Learn From Others
Throughout her career, Doe Deere has always provided a voice regarding her stance on originality. This is the passion that provided her with the necessary drive to continuously succeed. She learned that not everyone has a voice, which is why she uses the unicorn to symbolize the purpose of her cosmetic line. Her belief is that everyone is beautiful and unique just like the unicorn.
Doe Deere took a risk by building on her knowledge of cosmetics. She influences others, to stand out and put their originality on display. This is done through the use of Lime Crime makeup. Lime Crime is all natural, and is never tested on animals. Each product created is geared towards expressing a persons individuality; through her vision and expertise.
Her dream has always been to build a company where it’s okay to be unique. The company name derives from her desire to create a bold brand of cosmetics, that could be deemed illegal. Through trial and error, that’s what she has accomplished.
Doe Deere’s motivation and drive guided her creativity to revise her plan. This revision is where Unicorn Hair, one of her newest product lines was born. This semi-permanent hair dye has the same bold color scheme as the cosmetic line. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur
She exudes such a high level confidence in her products, that she is a tester for her products before they are launched. Deere, is a true believer in standing behind her developments and following her intuition. Going by the presence of Lime Crime’s cosmetics and hair dye on her employees, she has every reason to be confident.
Summarizing Doe Deere’s advice to be successful, take a chance and expand on your vision. Let your instinct guide you in becoming a successful entrepreneur.