Whitney Wolfe had one agenda during the Bumble start-up meeting: to help the woman regain her power from the man. Whitney had just come out of a hurting relationship with Justin Mateen with whom they had previously co-founded the Tinder Dating App. Other than Whitney and Justin, there were also other male co-founders in Tinder. After the breakup, Mateen called Whitney a whore in public and embarrassed her by ousting her out of the company. The partners at Tinder said that having a woman as a partner made the company look bad. Consequently, Whitney, who had worked hard to make the company successful, sued and was awarded justice by the court.
As Wolfe founded Bumble, she said that her main aim was to terminate ghosting, shirtless selfies and unsolicited photos of male genitals on the dating apps. Whitney said that ghosting, which occurs when men disappear from romantic relationships without offering explanations to their partners, is rampant and it needed to come to an end in her dating app. At the same time, shirtless photos and male genital photos all came into the space of women, who were not interested and they had to be terminated urgently. To achieve the objective, Whitney Wolfe said that kindness was one of the vital values that users of the app needed to consider. One must consider how their actions affect other people within the app before posting anything.
Whitney called women to break out from the old culture, where they had to wait for men to propose to them; the women must be bold enough to make the first move.
Bumble BFF stemmed out of Bumble when Whitney Wolfe released that many women were making female friends using the app. She realized that the women sometimes felt that the only people they could share their problem with were women. She also realized that the modern woman gets married late in life and she needs to share her issue with other women. As a result, Bumble BFF solely allows socialization only among women. Moreover, it helps women make new friends each time they relocate to a new location.
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