Amazon is the king when it comes to sales in the online apparel market. With thousands of clothing companies all fighting for the same dollar, Amazon is easily grabbing over 20 percent of the sales and leaving the rest for those retailers to fight over. One clothing company does not seem satisfied with such a small slice of the pie, and is making a huge effort to close the gap on Amazon. Kate Hudson’s Fabletics has sold over $250 million in high-quality workout apparel in only three years, quickly closing the gap on Amazon faster than anyone thought possible.
To get a better understanding about why this athleisure brand is so successful, we listen to Hudson explain the process that is exploding the popularity of her company. The success of the Fabletics brand is credited to reverse showrooming, high-quality merchandise, and a rewarding membership program. Women visit the Fabletics stores at the local malls and they are invited to take a Lifestyle Quiz to enhance the membership or simply try on as many pieces of leggings, tank tops, or yoga pants they want. Window-shopping is never discouraged, in fact, it is the key to the success of the sales for this company.
When these women are trying on all that apparel in the stores, part of the perks for being a member means those items get moved to the online profile page of each customer. Even if this customer does not make a purchase at the stores in the mall, those items will be waiting for them online. Now since they already tried on the clothing at the mall, they hit the e-commerce store without the concern of whether the clothing fits. This means shoppers are now free to search for exciting new colors or styles, and fill up the online shopping cart as much as they like. Compare that to shopping at other e-commerce sites where you guess if the apparel will fit, then ship it back to try and get the right size.
The other perks that come with membership to Fabletics are free shipping for those online orders, discounted active-wear prices, and the assistance of your very own personal shopper. Amazon may be in for a real fight for those sales revenues this year as Kate Hudson’s Fabletics continues to grow.
Today, a company having branches in China, Europe and the United States cannot operate on a one-size-fits-all strategy. This is because factors such as talent pool, cultural nuances and government regulations may affect the day-to-day management of such an entity. In the competitive food industry, other considerations include consumer’s taste buds.
David McDonald, who is the president of OSI Group, contends that the company is well positioned in the market considering that they have a global network. He explains that the corporation’s global operations incorporate its scale in size and its local management teams. These teams comprehend the local tastes and cultures. OSI Group is headquartered in Aurora. Over the years, the company has maintained its leadership in supplying value-added proteins products such as beef patties and sausage links. In addition, the corporation delivers pizza and sandwiches to renowned retail brands and foodservice. With over 50 plants in 17 nations, the company embraces global-efficiency, local-solution approach to enhance its presence in China.
David McDonald OSI Group posited that they have an appetite for growth. He went on to say that Sheldon Lavin had played a pivotal role in enhancing the growth of the company and providing customers with a variety of products. David contends that OSI Group partners with clients to grow its products and enhance their businesses, besides partnering with suppliers to achieve its growth objectives. The executive asserted there has been an increasing demand and sophistication of consumers’ food choices in terms of affordable versus premium, organic and natural, and healthy but tasty. To this end, he partners with stakeholders with the objective of ensuring that consumers get exactly what they want.
Regularly, David engages manufacturers of different equipment to devise innovative processes that enhance food safety and quality. The corporation works closely with suppliers of agricultural products in monitoring the growth of different products. McDonald asserts that they engage with customers and discuss various solutions and concepts that they are pursuing. Such early engagements are valuable to the company. OSI Group boasts of a great deal of technical and human resources. Their professionals have extensive experience in converting concepts into actual consumer-oriented products. Notably, OSI’s China operations serve renowned clients such as Subway, Saizeriya, Yum, Papa John’s, McDonald’s, Starbucks, and Burger King.
If you’re planning on throwing a party for your loved ones this summer and don’t know the first thing about entertaining, you’re not alone. It’s common to feel intimidated when it comes to throwing a party thanks to the endless decision-making and organization required.
If you’re stuck trying to figure out what kind of food to serve and how to keep track of your guest list, we’ve got your back. We’ve enlisted the help of some event planning companies in NYC in order to provide you with expert party-planning tips.
Rely on Spreadsheets to Stay Organized
Even if you’re throwing a small party for ten of your closest friends, organization is a necessity. Between your grocery list, your to-do list and your friends’ dietary restrictions, you’re responsible for keeping track of a lot of information. Luckily, that free spreadsheet software on your computer will allow you to stay on top of everything so that no detail will be forgotten.
Serve a Signature Drink
Providing your guests with a variety of liquors can be very expensive. To save money, you can serve beer, wine and a signature cocktail of your choice. This signature cocktail is a great way to express your creativity and will add a classy edge to your party.
Make a Self-Serve Bar
Allow your guests to help themselves by creating a bar station in your home. Be sure to include classic mixers like cranberry juice and club soda as well as appropriate glassware and some fun garnishes.
Create a Simple Menu of Appetizers
Do yourself a favor and keep the menu simple. As the host, you’ll have plenty of things to do on the day of your party besides cooking. Go for some easy finger foods that can be made the night before and warmed up before your guests arrive.
Hire a Planning Company
If your budget has the room, opt for one of the many party and corporate event planners in NYC. Twenty Three Layers is a planning company that can take care of everything from catering to decor. As an industry leader, Twenty Three Layers will work carefully with you to ensure that all of your party-related dreams come true.